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Strava

Scaling fast
Software Development San Francisco, California Watching 747 employees Updated as of Jul 31
The read

Strava is moving upmarket: net +17 hires over 90 days tilts toward engineering and B2B commercial roles, with a new Global Head of Creative (VP) and several EMEA-facing directors joining in account management and HR operations. Departures include two Senior Android Engineers to Zwift and customer-experience managers to WHOOP, signaling churn in product engineering and legacy support functions even as the core engineering bench grows. The creative and B2B buildout suggests a push for brand elevation and enterprise monetization.

+2% of staff
Net headcount · 90d
+18
mostly Engineering
New hires · 90d
27
vs 27 hires
Departures · 90d
9
quiet
Leadership moves · 90d
0

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Hiring paceCooling

New hires per month, last 12 months. 162 total hires.

16 joined
Aug 2025
13 joined
Sep 2025
14 joined
Oct 2025
11 joined
Nov 2025
21 joined
Dec 2025
7 joined
Jan 2026
17 joined
Feb 2026
23 joined
Mar 2026
13 joined
Apr 2026
19 joined
May 2026
8 joined
Jun 2026
0 joined
Jul 2026
12 months agoLast month

Notable moves

Hires, exits and promotions over the last 90 days — by role and function.


  • 10 people joined Engineering Aggregate
  • 4 people joined Aggregate
  • 2 people joined Aggregate
  • 2 people left Aggregate
  • 2 people left Aggregate
  • 2 people joined Aggregate

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Where they're growing

Net change by function, last 90 days.


Engineering +8
+2
+2
+2
+1

Flight risk watch

Elevated cluster of senior exit signals.


Talent flow

Which companies Strava hires from — and loses people to — over the last 90 days.


Recruiting from

TikTok+2
Apple+1
Banner Management Consulting+1
Boost Mobile+1
Channel 4+1
ClassPass+1

Departing to

Thorne−2
WHOOP−2
Zwift−2
Instrument−1

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